Public Relations Quiz

Which of the following best defines Public Relations?

• Advertising a product

• Managing relationships between an organization and its stakeholders

• Direct sales and promotions

• Managing financial statements

Who is known as the "Father of Public Relations"?

• Edward Bernays

• Ivy Lee

• P.T. Barnum

• Walter Lippmann

What is the primary objective of Public Relations?

• To increase sales directly

• To build and maintain a positive image of an organization

• To replace traditional marketing techniques

• To manage financial records

Which of the following is NOT a function of Public Relations?

• Crisis Management

• Employee Engagement

• Direct Advertising

• Media Relations

Public Relations involves managing the relationship between an organization and which of the following?

• Customers

• Employees

• Media

• All of the above

The first press release was issued by which PR pioneer?

• Edward Bernays

• Ivy Lee

• Harold Burson

• Arthur Page

Which is the correct sequence of the Public Relations Process?

• Execution → Planning → Evaluation → Research

• Research → Planning → Execution → Evaluation

• Planning → Research → Execution → Evaluation

• Evaluation → Research → Execution → Planning

Which of the following is an example of PR associations?

• PRSA

• CIPR

• PRCI

• All of the above

Which PR activity deals with managing media relations and creating positive press coverage?

• Investor Relations

• Crisis Management

• Publicity

• Community Relations

What is the role of PR in an organization's decision-making process?

• Influencing public perception and shaping opinions

• Only managing advertising campaigns

• Ignoring media interactions

• Handling accounting activities