TOURISM TRANSPORTATION MARKETING

What is an example of Instantaneous Demand in tourist transportation?

• A tourist booking a flight ticket a year in advance

• A train seat remaining unsold before departure

• A hotel offering discounts during off-peak seasons

• A travel agency selling tour packages

Why does demand for tourist transportation vary?

• People only travel during working days

• Tourists always use the same transportation method

• Seasonal changes, holidays, and events affect travel demand

• The government controls the number of tourists

How does segmented demand affect tourist transportation choices?

• All travelers prefer the cheapest transportation option
  

• Different travelers choose transport based on preferences and budgets
  

• Only business travelers influence transportation choices
  

• Airlines only offer one class of service

How do price-sensitive tourists choose transportation?

• They book the first transport option they find
  

• They look for cheaper alternatives like budget airlines
  

• They only travel in first-class seats
  

• They avoid traveling to save money

How does competitor influence affect tourist transportation providers?

• Transport providers compete through pricing, services, and promotions

• Companies ignore competitors' pricing and services
  

• There is no competition in the tourism transport industry
  

• Customers always choose the most expensive service

Why is the transport industry capital-intensive?

• Transportation services do not require a large investment
  

• The government funds all transportation services
  

• Airlines and buses do not need regular maintenance

• Vehicles, infrastructure, and technology require heavy investment
  

What does "perishability" mean in tourist transportation?

• Transport services can be stored for future use
  

• Tourists can only travel during the peak season

• Passengers can reuse the same transportation ticket multiple times
  

• If a seat on a flight is unsold, the revenue is lost forever
  

What is a key strategy in promoting tourist transportation?

• Providing discounts, advertising, and loyalty programs
  

• Ignoring social media and word-of-mouth marketing
  

• Increasing prices without offering promotions
  

• Avoiding partnerships with travel agencies

What is an example of a distribution strategy in tourist transportation?

• Selling tickets only at the transport station
  

• Making travelers visit offices for reservations
  

• Offering online and mobile booking options
  

• Only allowing travel agents to sell tickets

How does dynamic pricing work in tourist transportation?

• Prices remain the same throughout the year
  

• All travelers pay the same price regardless of travel time
  

• Only high-income travelers benefit from price changes

• Ticket prices change based on demand and seasonality