Marketing Plan 51-100

Why is it important for businesses to coordinate distribution with other marketing activities?

• to provide customer service
• to manage inventory levels
• to arrange transportation
• to plan warehouse space

Answer explanation

to provide customer service

You successfully sell the companys new product line to Ms. Jones and she offers to put you in touch with others businesses that might be interested in your product. What type of benefit of building a clientele is this?

• referral
• repeat sales
• loyalty
• word of mouth advertising

Answer explanation

referral

How can customer satisfaction levels be measured in relation to the distribution process?

• by establishing performance standards from the viewpoint of the customer
• by sending out questionnaires to authorized distribution channel members
• by hiring an outside consultant to conduct inventory needs analysis
• by evaluating each product's packaging appeal in specific target markets

Answer explanation

by establishing performance standards from the viewpoint of the customer

What is an advantage to businesses of using Internet to search for marketing information?

• around-the-clock accessibility
• document storing capability
• word-processing flexibility
• interactive selling ability

Answer explanation

around-the-clock accessibility

when writing informational messages, business employees should explain the situation and include suffiect data for the recipient to be able to

• make a decision
• agree with the content
• read the message
• contact the business

Answer explanation

make a decision

In developing a selling vocabulary, which of the following words should you avoid using:

• cheap
• safe
• you
• save

Answer explanation

cheap

Wendy's sells the right to operate its restaurants to individuals who meet the company's criteria. The arrangement between Wendy's and these individuals is an example of

• franchising
• a partnership agreement
• chartering
• articles of incorporation

Answer explanation

franchising

One of the purposes of promotion is to ___consumers about the existence of a product

• remind
• warn
• reassure
• caution

Answer explanation

remind

Why would the federal government invoke price controls, freeze prices at a certain level, and determine rates at which prices can be increased?

• to curb inflation
• to create monopolies
• to fight big business
• to encourage private enterprise

Answer explanation

to curb inflation

The supervisor has given John directions for several new job tasks. To follow the directions effectively, John should first confirm

• in what order to do the tasks
• whether these will be regular tasks
• why the tasks need to be done
• who will be working with him

Answer explanation

in what order to do the tasks