Marketing Plan 451-499

Which of the following is NOT one of the five steps in a problem-solving process?

• Memorize your plan of action.
• Recall and gather information on solutions.
• Evaluate alternative solutions.
• Evaluate the decisions.
• Become aware of the problem.

Answer explanation

Memorize your plan of action.

Which of the following is the best example of a product a consumer would consider under the extensive problem-solving process?

• Washing machine
• Milk
• Pair of shoes
• Toilet paper
• T-shirt

Answer explanation

Washing machine

Which of the following is NOT one of the steps in the adoption process?

• Payment
• Confirmation
• Trial
• Awareness
• Decision

Answer explanation

Payment

Which of the following is NOT a function of channels of distribution?

• New product development
• Alleviating discrepancies in assortment
• Alleviating discrepancies in quantity
• Providing customer service
• Creating utility

Answer explanation

New product development

The use of two or more channels to distribute the same product to the same target market is known as

• Dual distribution
• Direct distribution

Answer explanation

Dual distribution

A group of individuals and organizations that direct the flow of products from producers to customers are

• marketing channels.
• marketing intermediaries.
• middlemen.
• marketing management.
• none of the answers listed

Answer explanation

marketing channels.

________ can be described as the ability of one channel member to influence another member's goal achievement.

• Channel power
• Reward power
• Expert power
• Legitimate power
• Referent power

Answer explanation

Channel power

When designing products, the most fundamental level of a product which answers the question: What is the buyer really buying? Is

• core product.
• tangible product.
• augmented product.
• brand name.
• quality level.

Answer explanation

core product.

Tangible goods that normally survive many usees (last long) and may require more personal selling and service, command a higher margin, and require more seller guarantees are called

• durable goods.
• convenience goods.
• nondurable goods.
• unsought goods.
• shopping goods.

Answer explanation

durable goods.

Goods that the consumer does not know about or knows about but does not normally think of buying, such as cemetery plots, are called:

• unsought goods.
• convenience goods.
• nondurable goods.
• durable goods.
• shopping goods.

Answer explanation

unsought goods.