SMM: Expert Session: Julia McCoy

What was the initial investment Julia McCoy used to start Express Writers?

• $500

• $75

• $1,000

• $250

What is the main goal of content strategy?

• To create as much content as possible

• To plan, create, deliver, and manage useful content

• To rank first in Google searches

• To increase social media followers

Which of the following is not one of Julia’s six steps to a profitable content strategy?

• Build online authority

• Create viral social media posts

• Know your SEO

• Budget, promote, and maintain

What kind of content is typically created in the awareness stage of the sales funnel?

• Infographics, long-form guides, and blogs

• White papers and case studies

• Sales pages and product demos

• Customer testimonials

What is a long-tail keyword?

• A keyword with multiple meanings

• A highly specific search phrase that indicates buying intent

• A keyword that has been used for many years

• A search term that is difficult to rank for

Which of the following tools does Julia McCoy recommend for keyword research?

• Google Trends

• SEMrush

• Hootsuite

• Canva

According to Julia, what is the most important factor in content creation?

• Posting frequently

• Prioritizing quantity over quality

• Writing high-quality, well-researched content

• Focusing only on trending topics

Which of the following best describes the role of SEO in content marketing?

• Creating eye-catching social media posts

• Optimizing content to rank higher in search engine results

• Paying for Google Ads to promote content

• Sending content directly to potential customers via email

What is one of the biggest advantages of using SEO-driven content over outbound marketing methods like cold calling?

• SEO leads have a much higher close rate

• SEO leads are less qualified to buy

• Cold calling generates more website traffic

• SEO requires no time or strategy

Julia mentions that blogging consistently can help businesses because:

• It increases the number of indexed pages on a website

• It guarantees viral content

• It replaces the need for paid advertisements

• It reduces the need for SEO optimization