Product and Packaging

What is a product?

• Something that satisfies customer needs and wants

• Only tangible goods sold in the market

• A service without any physical attributes

• A brand logo or advertisement

Which of the following is a tangible product attribute?

• Brand prestige

• Product size

• Customer perception

• Product exclusivity

What is an example of an intangible product attribute?

• Material composition

• Weight of the product

• Brand perception

• Shape and design

What is the first stage of the Product Life Cycle?

• Growth

• Maturity

• Introduction

• Decline

During the growth stage, companies focus on:

• Withdrawing the product from the market

• Reducing competition

• Increasing sales and marketing efforts

• Ignoring customer feedback

Which of the following occurs during the maturity stage?

• Sales drop significantly

• Sales volume is maxed out and competition increases

• The product is first introduced to the market

• The company stops all advertising

What happens in decline stage of a product's life cycle?

• Sales rapidly increase

• Marketing efforts are minimal

• More competitors enter the market

• New features are added to the product

What is the main purpose of packaging?

• Only to enhance aesthetics

• Only for legal compliance

• To design and produce a product container

• To eliminate competition

Why is packaging sometimes referred to as the "fifth P" in marketing?

• It replaces the original four Ps

• It is the most expensive part of marketing

• It only applies to luxury products

• It is considered as important as the other 4Ps

What is NOT a function of packaging?

• Protection of contents

• Reducing marketing expenses

• Enhancing user convenience

• Assisting in transportatiom