Product and Packaging

Product and Packaging

University

15 Qs

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Product and Packaging

Product and Packaging

Assessment

Quiz

Other

University

Practice Problem

Easy

Created by

Aishath Naura

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product?

Something that satisfies customer needs and wants

Only tangible goods sold in the market

A service without any physical attributes

A brand logo or advertisement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a tangible product attribute?

Brand prestige

Product size

Customer perception

Product exclusivity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of an intangible product attribute?

Material composition

Weight of the product

Brand perception

Shape and design

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the Product Life Cycle?

Growth

Maturity

Introduction

Decline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the growth stage, companies focus on:

Withdrawing the product from the market

Reducing competition

Increasing sales and marketing efforts

Ignoring customer feedback

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following occurs during the maturity stage?

Sales drop significantly

Sales volume is maxed out and competition increases

The product is first introduced to the market

The company stops all advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What happens in decline stage of a product's life cycle?

Sales rapidly increase

Marketing efforts are minimal

More competitors enter the market

New features are added to the product

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