Globalization and International Trade Quiz

Which of the following is a characteristic of a global brand?

• Operates only in one country

• Has consistent branding and marketing worldwide

• Sells only locally produced goods

• Avoids international expansion

Which company is an example of a multinational corporation?

• A small bakery in one city

• McDonald's

• A local bookstore

• A family-run farm

What is the term used for the expansion of businesses and brands across international markets?

• Localization

• Globalization

• Regionalism

• Protectionism

Which of the following organizations facilitates international trade and enforces trade agreements?

• WHO

• WTO

• IMF

• UNESCO

What is the primary goal of global marketing?

• To satisfy customers better than competitors

• To find global customers

• To coordinate marketing activities across borders

• All of the above

What is offshoring?

• Buying products locally

• Moving business operations to another country for cost savings

• Selling only to local consumers

• Government-imposed trade restrictions

Which factor does NOT facilitate globalization?

• Improvements in communication

• Free trade agreements

• Trade barriers and tariffs

• Removal of movement restrictions on capital

What is the term for businesses adjusting their branding and marketing to suit different countries?

• Standardization

• Adaptation

• Centralization

• Isolationism

What is a major disadvantage of globalization for local businesses?

• Increased job opportunities

• Higher competition from international brands

• Increased access to technology

• Better consumer choices

Which international brand is associated with fast food globalization?

• Toyota

• Apple

• McDonald's

• Samsung