Marketing Mix : Promotion

One of the aims of promotion is to improve the___ image of a product.

• visual

• producer's

• brand

• competitor's

Sales promotions are often used to___the message contained in a company’s advertising.

• change

• support

• cancel out

• reject

The selection of appropriate advertising media often depends on the type of consumers in the__ market.

• whole

• national

• local

• target

National newspapers are likely to be a less effective medium to reach___consumers than internet based advertising.

• all

• young

• old

• low income

All of the following are forms of sales promotion except___

• advertisement

• BOGOF

• competitions

• gifts

Promotion decisions might change with a product's life cycle

• True

• False

Some advertisements might offend certain cultural groups.

• True

• False

Advertising is never used for existing products only newly launched ones.

• True

• False

When spending the marketing budget it is not necessary to measure the effectiveness of promotion.

• True

• False

Sales promotions are never used for new products only existing ones.

• True

• False