Dig Mar Ch 3 Questions

Which of the following is NOT a part of the supplemental information offered by analytics servers?

• Technical Information

• Identity of Requester

• Requester's Address

• Timing of Request

In the raw traffic data: what is not included?

• Timestamp

• IP Address

• Webpage that was visited

• How they found the page

Which of the following is a major limitation of Data-Driven Attribution (DDA)?

• It cannot analyze online ad performance.

• It requires a large amount of data to be effective.

• It gives equal credit to all ad interactions.

• It only works for last-click attribution.

Which of the following best describes last-click attribution?

• Giving full credit to the first interaction a customer had with an ad.

• Distributing credit equally across all interactions before a purchase.

• Assigning full credit to the last ad interaction before a purchase.

• Giving more credit to recent interactions but still acknowledging earlier ones.

What type of segmentation should be used if you are trying to decide if your website is compatible with a large computer?

• browser

• screen size

• device

What stage of the conversion table includes impressions and engagement?

• Awareness stage

• consideration stage

• conversion stage

Which KPI is most important for a retail website?

• Average Page Depth

• Conversion Rate

• Search Volume

• Users

Which KPI is unique to media websites?

• Average Order Value

• Close Rate

• Average Session Duration

• Revenue per Session

Why is Event Count NOT a reliable metric?

• It only tracks purchases.

• It mixes important and unimportant events.

• It measures how long users stay on the website.

• It shows how many users visited the site.

What does average engagement time tell us about a website?

• How much money the website made.

• How many users visited the website.

• How long users stay engaged and how often they return

• How many pages a user clicked on