Dig Mar Ch 3 Questions

Dig Mar Ch 3 Questions

12th Grade

13 Qs

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Dig Mar Ch 3 Questions

Dig Mar Ch 3 Questions

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Gemma Fountain

Used 1+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a part of the supplemental information offered by analytics servers?

Technical Information

Identity of Requester

Requester's Address

Timing of Request

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the raw traffic data: what is not included?

Timestamp

IP Address

Webpage that was visited

How they found the page

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a major limitation of Data-Driven Attribution (DDA)?

It cannot analyze online ad performance.

It requires a large amount of data to be effective.

It gives equal credit to all ad interactions.

It only works for last-click attribution.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes last-click attribution?

Giving full credit to the first interaction a customer had with an ad.

Distributing credit equally across all interactions before a purchase.

Assigning full credit to the last ad interaction before a purchase.

Giving more credit to recent interactions but still acknowledging earlier ones.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of segmentation should be used if you are trying to decide if your website is compatible with a large computer?

browser

screen size

device

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What stage of the conversion table includes impressions and engagement?

Awareness stage

consideration stage

conversion stage

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which KPI is most important for a retail website?

Average Page Depth

Conversion Rate

Search Volume

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