
Dig Mar Ch 3 Questions
Authored by Gemma Fountain
Business
12th Grade
Used 1+ times

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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a part of the supplemental information offered by analytics servers?
Technical Information
Identity of Requester
Requester's Address
Timing of Request
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the raw traffic data: what is not included?
Timestamp
IP Address
Webpage that was visited
How they found the page
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a major limitation of Data-Driven Attribution (DDA)?
It cannot analyze online ad performance.
It requires a large amount of data to be effective.
It gives equal credit to all ad interactions.
It only works for last-click attribution.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes last-click attribution?
Giving full credit to the first interaction a customer had with an ad.
Distributing credit equally across all interactions before a purchase.
Assigning full credit to the last ad interaction before a purchase.
Giving more credit to recent interactions but still acknowledging earlier ones.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of segmentation should be used if you are trying to decide if your website is compatible with a large computer?
browser
screen size
device
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What stage of the conversion table includes impressions and engagement?
Awareness stage
consideration stage
conversion stage
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which KPI is most important for a retail website?
Average Page Depth
Conversion Rate
Search Volume
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