MARKET LEADER 1 UNIT

Somebody who is in charge of marketing of goods or services with a special title

• managing director

• brand manager

• CEO

• chief executive

The use of actors to promote the products

• product placement

• product endorsement

• sales force

• a free gift

Beliefs about brand

• market share

• brand loyalty

• brand image

• brand identity

Using existing name on another type product

• brand name

• market research

• brand stretching

• brand awareness

Which is wrong?

• market launch

• product placement

• market reseach

• product range

The title given to the product by the company that makes it

• brand manager

• promotional activity

• brand name

• brand stretching

market....

• awareness

• travel

• lifecycle

• reseach

Sydney Toledano is ... person.

• generous

• kind

• friendly

• industrious

How long we buy the product

• product image

• market reseach

• product lifecycle

• brand name

The percentage of sales a company have

• market percent

• market segment

• market share

• market brand