Ch. 8 Entrep Voc. words (first 25)

Mass communication that allows companies to reach a broad audience through TV, radio, newspaper, Internet, magazines, and outdoor ads.

• Publicity

• Advertising

• Direct Mail

• Brand

image a company promotes and the connotations it fosters of itself and its products

• bundling

• Brand advocate

• brand

• advertising

someone who is a fan of your products and passes on the word to others

• brand advocate

• brand

• advertising

• close

image a company conveys to its customers

• advertising

• brand advocate

• brand

• brand strategy

bundle of products that is discounted to encourage customers to buy in bulk

• advocate

• bunt

• bundling

• brand

identification of cause-and effect-relationships between two or more variables

• close

• casusal research

• conjoint analysis

• direct mail

step in the sales process in which the salesperson asks for and gets the sale

• win

• end

• close

• open

survey tool in which respondents must rank, choose, or a rate a number of “conjoint,” or linked, features or benefits.

• digital marketing

• close

• cost-led pricing

• conjoint analysis

easiest way to price a product by taking the cost of making the product and marking it up to create profit

• cost-led pricing

• customer-led pricing

• direct mail

• bundle

pricing led by what the customer is willing to pay

• digital marketing

• close

• cost-led pricing

• customer-led pricing