ABDT3503 CIB - C3

What is the driving force that impels people to act in a certain way?

• Personality
  

• Motivation
  

• Brand loyalty
  

• Self-image

According to Maslow’s hierarchy of needs, which of the following is the most basic need?

• Physiological needs

• Egoistic needs

• Safety and security

• Social needs

Which of the following is NOT a type of shopping motivation?

• Demand-specific shopping

• Recreational shopping

• Motivational shopping

• Activity-specific shopping

According to Freudian theory, which part of the personality seeks immediate satisfaction without concern for social norms?

• Superego

• Ego

• Id

• Self image

According to Karen Horney’s personality types, individuals who desire to be loved and appreciated belong to which category?

• Independent

• Detached

• Aggressive

• Compliant

Which color is most associated with communication in branding?

• Blue

• Green

• Yellow

• Red

David is a fitness enthusiast who prefers athletic brands that align with his active lifestyle. He feels motivated and energized when he wears Nike products, as the brand represents performance, strength, and determination.

Question: According to the concept of brand personification, what kind of personality traits does David associate with Nike?

• Sophistication and affection

• Excitement and competence

• Popularity and conformity

• Safety and security

Jessica loves going to the mall, not necessarily to buy anything, but just to enjoy the atmosphere, look at new products, and sometimes shop for fun. She doesn’t have an urgent need for any particular product but enjoys the experience of browsing different stores.

Question: Based on the types of shopping motivations, which category best describes Jessica’s shopping behavior?

• Demand-specific shopping

• Activity-specific shopping

• Recreational shopping

• Seeking specific goods

Brand (a)   occurs when consumers attribute human-like traits to a brand.

(a)   is a consumer behavior trait that refers to an individual’s preoccupation with acquiring and displaying material possessions.