MKTG 111 Quiz 1

An exchange of commodities or all activities involved in transferring goods from producers to consumers.

• Retail

• Selling

• Commerce

• Marketing

The concept where ICT is used in buying and selling of goods or services between organizations and in business-to-consumer (B2C) transactions.

• e-business

• e-commerce

• electronic fund transfer

• electronic data interchange

The concept where ICT is used to enhance the key business processes through the facilities available on the Internet.

• e-business

• e-commerce

• electronic fund transfer

• internet marketing

What are the three cornerstone principles of internet marketing?

• Creativity, Innovation, Distribution

• Targeting, Analytics, Engagement

• Speed, Cost, Flexibility

• Immediacy, Personalization, Relevance

How has the internet changed marketing?

• By limiting audience reach

• By reducing the need for advertising

• By allowing for tracking and data gathering

• By increasing reliance on traditional media

What is one benefit of internet marketing?

• Speed-to-market

• Inflexibility in campaigns

• Higher production costs

• Limited advertising reach

What does the flexibility of internet marketing allow marketers to do?

• Focus solely on offline marketing

• Ignore consumer preferences

• Switch creatively mid-campaign based on feedback

• Stick to a fixed campaign plan

Which of the following is a tool used in internet marketing?

• Television advertising

• Pay per-click advertising

• Print media

• Radio spots

What is a key advantage of online marketing regarding measurement?

• You can measure almost everything online

• Measurement is not necessary

• It is difficult to measure

• Only sales can be measured

What has resulted from the growth of internet usage?

• Increased distribution of traditional media

• Less consumer engagement

• Declining distribution of traditional media

• Higher costs for online advertising