HOH601 week 1

Match each URL for Pan Pacific Hotels to the P.O.E. marketing / media category.

• Paid

• 
• Owned

• 
• Paid

• 
• Earned

• 
• Earned

• 

What makes keyword research an effective market research tool?

• People are honest and direct in their searches.

• People are evasive and don't want others to know what they search for.

• Google publishes the exact number of searches for every search term.

• People are swayed by other's opinions.

What is something you can learn from keyword research?

• market trends

• buying intent

• content ideas

• searcher demographics

From the perspective of a Hotel / resort manager - come up with 1-2 keywords that you think people would use to find your website. 

Researching the words that people use in their searches provides you with their _______.

• location

• demographic

• intent

• budget

Keyword Research tools provide what kind of information?

• exact number of monthly searches, difficulty index, website rankings.

• estimated number of monthly searches, SERP features, rankings, difficulty index.

• Google search counts, competitiveness rating, SERP features, searcher location.

• estimated number of monthly searches, searcher demographics and location.