QUIZ 2 MIANI02

Maria plans to open a coffee shop in a mall where two other coffee brands already operate. To stay competitive, she should:

• Ignore the existing businesses and focus on her brand

• Set higher prices to appear premium

• Study her competitors’ strengths and weaknesses to position her coffee shop uniquely

• Offer the exact same menu as her competitors

John owns a bookstore that sells novels and academic books. A new e-book subscription service is gaining popularity, causing a decline in his sales. This new business is an example of:

• Direct competition

• Market saturation

• A substitute competitor

• • A new marketing trend

Lisa is opening a boutique and wants to determine the best pricing for her clothing line. To do this, she should:

• Set random prices based on her costs

• Research competitor pricing and customer willingness to pay

• Lower prices drastically to attract customers

• Increase prices to maximize profit immediately

Carlos wants to launch a food truck selling gourmet burgers. Before he starts, he conducts surveys to understand local food preferences. What type of business strategy is he using?

• Market analysis

• Product diversification

• Indirect marketing

• Expansion planning

A new local gym opens in a neighborhood with an existing fitness center. The new gym offers personalized training, while the existing gym focuses on group classes. How are these businesses competing?

• Indirect competition

• Direct competition

• Market saturation

• Brand differentiation

Jessica owns a bakery. She notices that a nearby café has started selling cakes similar to hers. To maintain her market share, she should:

• Ignore the competition and continue business as usual

• Offer unique flavors and better promotions to stand out

• Lower her prices to undercut the café

• Complain to local business authorities

A shoe store owner sees that customers are willing to pay extra for sustainable and eco-friendly footwear. Which marketing concept should he focus on?

• Cost-cutting strategy

• Product development based on customer preferences

• Lowering production costs

• Expanding without customer research

A company selling mobile phones is deciding how to distribute its products. Which option is the best choice for a wider reach?

• Selling only through physical stores

• Selling through online platforms, retail stores, and authorized dealers

• Selling only through expensive premium outlets

• Avoiding partnerships to keep full control

A startup offers free trials of its software to potential customers, hoping they will eventually buy the full version. This strategy is an example of:

• Market saturation

• Promotion and customer acquisition

• Competitor price matching

• Limiting product access

A grocery store wants to attract more customers. Instead of lowering prices, it decides to focus on offering high-quality organic products. This strategy is known as:

• Cost-cutting

• Product differentiation

• Price competition

• Random product selection