Quiz on Marketing Communication

Quiz on Marketing Communication

University

10 Qs

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Quiz on Marketing Communication

Quiz on Marketing Communication

Assessment

Quiz

Others

University

Practice Problem

Easy

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Morolake Alawode

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of marketing?

To reduce competition

To increase product prices

To eliminate customer needs

To create value for customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a mode of communication in marketing?

Written Communication

Physical Communication

Verbal Communication

Non-Verbal Communication

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant invention in the 15th century changed marketing communication?

Radio

The Printing Press

The Internet

Television

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing strategy emerged in the 2000s?

Direct Mail Marketing

Mass Media Marketing

Influencer Marketing

Telemarketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage in the process of marketing communication?

Message Development

Measuring and Evaluating Results

Identifying the Target Audience

Execution and Delivery

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a tool in the marketing communication mix?

Public Relations

Supply Chain Management

Market Research

Product Development

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a Unique Value Proposition (UVP) do?

Measures customer satisfaction

States why a product is better than competitors

Selects communication channels

Defines the target audience

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