E-Commerce Business Planning Quiz

What is the primary purpose of market research in e-commerce?

• To limit product variety

• To understand the target audience

• To reduce competition

• To increase product prices

Which of the following is a method of primary research?

• Using online databases

• Reviewing academic articles

• Conducting surveys

• Analyzing government reports

What type of data does secondary research utilize?

• Data that is always accurate

• Data collected from secondary sources

• Original data collected firsthand

• Data that is customizable

What is a key characteristic of primary research?

• It is time-efficient

• It provides second-hand information

• It is always less expensive

• It collects original data

What is the main focus of a SWOT analysis?

• Identifying market trends

• Determining pricing strategies

• Analyzing customer preferences

• Identifying strengths, weaknesses, opportunities, and threats

Which of the following is NOT a step in creating a business plan for e-commerce?

• Define your business model

• Launch your business without a plan

• Establish financial projections

• Conduct market research

What is the purpose of conducting a focus group discussion?

• To observe market trends

• To analyze competitors

• To collect in-depth qualitative information

• To gather quantitative data

What is the target audience for the seafood business in Estancia, Iloilo?

• Local households, fishermen, and market vendors

• Only local fishermen

• Tourists visiting the area

• International seafood distributors

What is one advantage of secondary research?

• It is customizable

• It allows for high validity

• It is often less expensive

• It provides original data

What is the recommended pricing strategy for seafood products in Estancia?

• ₱300-₱400 per kilogram

• ₱200-₱300 per kilogram

• ₱100-₱200 per kilogram

• ₱50-₱100 per kilogram