CHAPTER 4: Internal assessment

What is the primary purpose of internal analysis in strategic management?

• Identify external threats and opportunities

• Assess organizational strengths and weaknesses

• Predict competitor behavior

• Analyze macroeconomic trends

Which of the following is NOT a tool used in internal analysis?

• Value Chain Analysis

• VRIO Analysis

• SWOT Analysis

• PESTLE Analysis

Which of the following statements about competitive advantage is TRUE?

• Competitive advantage is always permanent.

• Competitive advantage is only based on cost reduction.

• It can be achieved through unique resources and capabilities.

• Any firm can achieve competitive advantage easily.

Competitive advantage is built by:

• Aligning resources and capabilities effectively

• Random decision-making

• Ignoring market trends

• Copying competitors' strategies

Which of the following is NOT a source of competitive advantage?

• Strong brand reputation

• High production costs

• Patented technology

• Skilled human resources

What is the main goal of Value Chain Analysis (VCA)?

• Reduce overall production time

• Identify opportunities for cost reduction and differentiation

• Analyze macroeconomic conditions

• Focus only on marketing strategy

Which of the following is NOT a primary activity in Value Chain Analysis?

• Inbound logistics

• Operations

• Marketing & Sales

• Procurement

Inbound logistics in Value Chain Analysis refers to:

• Activities related to product promotion

• Receiving, storing, and managing raw materials

• Selling products directly to customers

• After-sales service and customer support

Outbound logistics deals with:

• Sourcing raw materials

• Distributing finished products to customers

• Managing employee training

• Developing corporate strategy

Which of the following is a support activity in the Value Chain?

• Marketing & Sales

• Human Resource Management

• Production Operations

• Customer Service