Understanding Motivation and Marketing Concepts

Which of the following is the first level of Maslow's hierarchy of needs?

• Safety needs

• Physiological needs

• Esteem needs

• Self-actualisation needs

According to Herzberg's two-factor theory, which of the following is considered a hygiene factor?

• Achievement

• Recognition

• Company policy

• Responsibility

Which of the following is a key component of work design motivation theory?

• Job rotation

• Job satisfaction

• Job enrichment

• Job security

What is the primary focus of entrepreneurial intention?

• Financial gain

• Business planning

• Desire to start a business

• Market research

Which of the following is a common motivation for an entrepreneurial start-up?

• Job security

• Desire for independence

• High salary

• Low risk

According to McClelland's motivation theory, which need is associated with a desire for friendly and close interpersonal relationships?

• Need for achievement

• Need for power

• Need for affiliation

• Need for security

What is the first step in the marketing process?

• Developing a marketing strategy

• Conducting market research

• Implementing the marketing plan

• Evaluating marketing performance

Which element is part of the extended marketing mix?

• Product

• Price

• People

• Promotion

What does it mean for marketing to be "targeted"?

• It reaches a broad audience

• It focuses on a specific group of consumers

• It is cost-effective

• It is measurable

Which of the following describes a value-driven marketing approach?

• Prioritising short-term profits

• Focusing on customer satisfaction

• Reducing marketing costs

• Increasing market share