Product Life Cycle

The product life cycle shows the different stages a product will go through and the level of sales that can be expected at each stage. 

• True

• False

All Product Life Cycles are different lengths, some products have never reached decline yet such as Coca Cola.

• True

• False

Identify the stages of the Product Life Cycle

a

b

c

d

Maturity

Decline

Introduction

Growth

Describe sales levels at each stage of the Product Life Cycle

a

b

c

d

Low sales.

Sales are at their highest.

Sales are increasing.

Sales begin to decrease.

Describe product awareness at each stage.

(how well known/popular is the product)

a

b

c

d

The product is no longer desired.

Awareness of the product is growing.

The product is well known.

The product is new, little awareness.

Match the product to the correct stage of the Product Life Cycle

a

b

c

d

iphone 16e

Pepsi

PS5

ipod touch