Product Life Cycle

The product life cycle shows the different stages a product will go through and the level of sales that can be expected at each stage. 

• True

• False

All Product Life Cycles are different lengths, some products have never reached decline yet such as Coca Cola.

• True

• False

Identify the stages of the Product Life Cycle

a

b

c

d

Growth

Decline

Maturity

Introduction

Describe sales levels at each stage of the Product Life Cycle

a

b

c

d

Sales are at their highest.

Sales begin to decrease.

Low sales.

Sales are increasing.

Describe product awareness at each stage.

(how well known/popular is the product)

a

b

c

d

The product is new, little awareness.

Awareness of the product is growing.

The product is no longer desired.

The product is well known.

Match the product to the correct stage of the Product Life Cycle

a

b

c

d

Pepsi

iphone 16e

PS5

ipod touch