ESP121 Chapter 3

The second phase of the 3-x-3 writing process begins with _______.

• Analyzing the audience
• Composing the message
• Researching the topic
• Organizing the message

Before composing a business document, you should gather information that will answer which of these questions?

• Will I have enough time to complete thorough research?
• What is the receiver to do?
• What information will be the easiest to locate?
• How will I use this information?

Which of the following would require a formal research method?

• Routine e-mail messages
• Business letters
• Long reports and proposals
• Oral presentations

All of the following are informal research methods except _______.

• Interviewing the target audience
• Conducting a scientific experiment
• Looking in company files
• Brainstorming for ideas

When brainstorming to generate ideas, you should _______.

• Critique each idea as it is suggested
• Record ideas without judging them
• Always work alone for greater efficiency
• Allow no more than five ideas to be discussed

Which of the following is a formal research method?

• Talking with your boss
• Looking in company files

• Brainstorming
• Organizing a focus group

Which of the following research sources will provide you with firsthand information?

• Internet websites and articles
• Reference books
• Electronic databases
• Interviews

Brad and his team are administering an employee questionnaire on workplace violence. This type of research produces data that is considered _______.

• Firsthand information
• Informal documentation
• Supplementary, secondary information
• Scientific experimentation

Quality Building Materials Inc. needs to determine the price point for a new product. The best research method is a(n) _______.

• Manual search of other companies' price lists
• Interview with a local builder
• Internet search of insulation values
• Scientific experiment with controlled variables

Ahna is sending a persuasive memo to her staff about a new wellness program. The best source of information is _______.

• Tightly controlled scientific experimentation
• Library research
• Questionnaires and surveys of employees
• Research in company files