Quiz 0306

The following are good uses of focus group methodology, except ______.

• Guiding new product development

• Gauging new ideas

• Brainstorming solutions

• Assuring the target population feels the same way as participants

A technique used by focus group moderators to dig for deeper and more meaningful responses.

• Probing questions

• Clarifying questions

• Open-ended questions

• Referring to participants by name

Rony is opening a toy shop. But before that he does a market research. He found out that the kids are his main buyers. Is he correct in doing so ?

• Yes

• No

Each of the following is part of the role of the moderator, except

• Making sure to never deviate from the moderator’s guide

• Building a rapport with participants

• Engaging members who are not forthcoming

• All of these are part of the moderator’s role

Conducted in authentic situations and locations where observers record what naturally occurs as it happens.

• Direct observation

• Focus groups

• Visible observation

• Contrived observation

True or False: Researchers must obtain permission to observe subjects in all observational research studies.

• True

• False

______ refers to studying the user experience with a product, service, or customer interaction.

• UI research

• UX research

• In-depth interviews

• Dyads

Which of the following agreements is designed to reduce or eliminate tariffs between member countries?

• World Trade Organization (WTO)

• General Agreement on Tariffs and Trade (GATT)

• North American Free Trade Agreement (NAFTA) / USMCA

• All of the above

Which of the following digital marketing channels typically has the highest ROI (Return on Investment)?

• Social media marketing

• Email marketing

• Influencer marketing

• Print advertising

“Please rate our delightful service” is an example of which type of question development mistake?

• Leading question

• Loaded question

• Ambiguous question

• Double-barreled question