Product and Service Features and Benefits Quiz

What are features in the context of a product or service?

• Descriptions of the product, including longevity, application method, and cost.

• How the product enhances the face or body.

• The positive outcomes of using the product.

• The disadvantages of the product.

What are benefits in the context of a product or service?

• Descriptions of the product, including longevity, application method, and cost.

• How the service or product will enhance the face or body, advantage or positive outcome.

• The cost of the product.

• The method of application of the product.

What are some strategies to avoid being perceived as 'pushy' when selling products to a client?

• Use your professional knowledge

• Ignore the client's needs

• Have a good selling technique

• Identify the client's needs

Why might therapists feel uncomfortable selling products to clients?

• They feel they may come across as 'pushy'

• They lack professional knowledge

• They have too many clients

• They are not interested in selling

What is a unique selling point mentioned in the principles of selling?

• Offering the lowest price

• Providing a wide range of products

• Personal recommendation based on client's condition

• Free delivery service

Why is it important to build trust with a client according to the principles of selling?

• To ensure repeat purchases

• To make the client value your opinion

• To increase product prices

• To reduce marketing costs

What is a potential disadvantage for clients purchasing products from other avenues?

• Higher prices

• Limited product selection

• No assistance in choosing products

• Longer delivery times

What is the first stage in the sales process?

• Identify product to meet the need.

• Promote products/demonstrate product.

• Find out what the clients' needs are.

• Overcome obstacles/closing sales.

Which stage involves promoting products or demonstrating the product?

• Find out what the clients' needs are.

• Identify product to meet the need.

• Promote products/demonstrate product.

• Overcome obstacles/closing sales.

What is the final stage in the sales process?

• Find out what the clients' needs are.

• Identify product to meet the need.

• Promote products/demonstrate product.

• Overcome obstacles/closing sales.