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Lesson 2 Digital Business iLearn Quiz

Authored by Jerry Jackson Bent

Computers

University

Used 2+ times

Lesson 2 Digital Business iLearn Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four key forces for change highlighted by Perkin and Abraham (2017)?

Competitive

Company

Cultural

Customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the model that describes the lifecycle of a technology, as presented by Perkin and Abraham (2017)?

Bell Curve

U-Curve

J-Curve

S-Curve

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which stage in the technology lifecycle involves the technology becoming the dominant format?

Invention

Development

Obsolescence

Maturity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to iLearn lesson 2, which company is an example of using technology and data to power customer interactions?

Zoom

Tesla

Amazon

Netflix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key issue for managers of digital business infrastructure highlighted by Chaffey et al. (2019)?

How to manage social media accounts

How to select and implement new services

How to design office spaces

How to increase employee salaries

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered more cultural in the context of an organisation's information system?

Software

Data

People

Hardware

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the phenomenon where different departments use different applications, creating inefficiencies?

Data redundancy

Application silos

System overload

Software fragmentation

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