
Lesson 2 Digital Business iLearn Quiz
Authored by Jerry Jackson Bent
Computers
University
Used 2+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the four key forces for change highlighted by Perkin and Abraham (2017)?
Competitive
Company
Cultural
Customer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the name of the model that describes the lifecycle of a technology, as presented by Perkin and Abraham (2017)?
Bell Curve
U-Curve
J-Curve
S-Curve
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage in the technology lifecycle involves the technology becoming the dominant format?
Invention
Development
Obsolescence
Maturity
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to iLearn lesson 2, which company is an example of using technology and data to power customer interactions?
Zoom
Tesla
Amazon
Netflix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key issue for managers of digital business infrastructure highlighted by Chaffey et al. (2019)?
How to manage social media accounts
How to select and implement new services
How to design office spaces
How to increase employee salaries
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered more cultural in the context of an organisation's information system?
Software
Data
People
Hardware
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used to describe the phenomenon where different departments use different applications, creating inefficiencies?
Data redundancy
Application silos
System overload
Software fragmentation
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