Advertising and Marketing Strategies Quiz

What is the main purpose of advertising?

• To reduce costs

• To communicate about products to customers

• To increase production

• To hire new employees

Answer explanation

The main purpose of advertising is to communicate about products to customers, informing them of features, benefits, and availability, which helps drive sales and brand awareness.

Why might a TV advert be appropriate for John Lewis?

• It's the cheapest form of advertising

• It reaches a wide audience

• It allows for instant customer feedback

• It's only visible to their target market

Answer explanation

A TV advert is appropriate for John Lewis because it reaches a wide audience, allowing them to promote their brand and products effectively. This broad exposure can attract more potential customers.

What is a potential drawback of using billboard adverts?

• They can be ignored easily

• They are too colorful

• They cannot contain lots of information

• They are only visible at night

Answer explanation

A potential drawback of billboard adverts is that they cannot contain lots of information. Due to their size and the brief time viewers have to read them, they must convey messages quickly and simply.

Why might leaflets be more appropriate for Pizza Hot than for Coca-Cola?

• Leaflets are more expensive

• Pizza Hot has a larger customer base

• Leaflets can effectively target a local area

• Coca-Cola doesn't sell food products

Answer explanation

Leaflets can effectively target a local area, making them ideal for Pizza Hot, which relies on local customers for its food products. In contrast, Coca-Cola's broader market reach may not benefit as much from localized leaflet distribution.

What is an advantage of advertising in magazines?

• They are kept longer than newspapers

• They are cheaper than all other forms of advertising

• They reach every demographic

• They can be distributed for free

Answer explanation

An advantage of advertising in magazines is that they are kept longer than newspapers, allowing for prolonged exposure to the ad. This can enhance brand recall and engagement compared to the more transient nature of newspapers.

What is a potential drawback of newspaper advertising?

• It's too colorful

• There's a decline in newspaper readers

• It only reaches local audiences

• It's the most expensive form of advertising

Answer explanation

A potential drawback of newspaper advertising is the decline in newspaper readers, which limits the audience reach and effectiveness of ads. This trend makes it less appealing for advertisers compared to other media.

How does internet advertising allow businesses to target their customers?

• By limiting access to certain websites

• By tracking user behaviour and interests

• By sending emails to all internet users

• By replacing all other forms of advertising

Answer explanation

Internet advertising targets customers effectively by tracking user behaviour and interests, allowing businesses to tailor their ads to specific audiences. This method is more precise than limiting access or sending mass emails.

Which advertising method allows for tracking campaign performance most easily?

• TV

• Billboards

• Newspapers

• Internet

Answer explanation

The Internet allows for detailed tracking of campaign performance through analytics tools, enabling advertisers to measure clicks, conversions, and engagement in real-time, unlike TV, billboards, or newspapers.

Why might smaller businesses find TV advertising less suitable?

• It doesn't reach enough people

• It's too time-consuming to produce

• It's expensive

• TV viewers don't trust small businesses

Answer explanation

Smaller businesses may find TV advertising less suitable because it's expensive. The high costs associated with production and airtime can be prohibitive for them, making it a less viable option compared to other advertising methods.

What is an advantage of leaflet advertising?

• It reaches a global audience

• It's cheap to distribute

• It guarantees sales

• It can't be ignored

Answer explanation

An advantage of leaflet advertising is that it's cheap to distribute, making it accessible for businesses of all sizes. This cost-effectiveness allows for wider reach without significant financial investment.