is the capability of a company to sustain or improve its performance in terms of profitability or efficiency when its sales volume increases.

A business is no more effective than the idea upon which it is built. Business creates its own plan to expand its economic growth.

A business is a system in which all parts contribute to the success or failure of the whole. In this system, everything must work together from employee to president; from equipment to resources.

A business must be dynamic- able to thrive through all economic conditions, in all markets, providing meaningful highly differentiated results to all of its customers. Such differentiation is the key to survival.

is essential in business. Without continued growth, operations will stagnate. This can result in lowered standards of quality for products or services, decreased customer service, and poor employee morale.

A business must manifest the higher purpose upon which it was seeded, the vision it was meant to exemplify, the mission it was intended to fulfil.

A business is the fruit of a Higher Aim in the mind of the person who conceived it.

A business is not part of the owner's life, but is, in fact, its own entity.

A business is an economic entity, driving an economic reality, creating an economic certainty for the communities in which it thrives.

A business creates a standard against which all businesses are measured as either successful, or not.