Media Ownership and Control Quiz

What is the primary characteristic of traditional media?

• Limited audience reach

• User-generated content

• Requires tools for access

• One-to-one communication

Which of the following is an example of new media?

• Television

• Radio

• Mobile phones

• Newspapers

What does the term 'concentration of ownership' refer to?

• Greater audience participation

• More media outlets available

• Fewer owners controlling more media

• Increased diversity in media content

What is a consequence of media conglomeration?

• Homogenization of content

• Increased product diversity

• Greater audience engagement

• More independent media outlets

What does digitalization of media allow for?

• Limited access to information

• Increased censorship

• On-demand content consumption

• Analog broadcasting

Which of the following is a characteristic of social media?

• User empowerment

• Passive audience

• Limited interactivity

• One-way communication

What is a key feature of the hegemonic view of media control?

• Direct manipulation of audiences

• Total independence of media outlets

• Complete ownership by the state

• Building consensus around core values

What is 'churnalism'?

• Original investigative reporting

• Rewriting press releases

• Creating user-generated content

• Independent journalism

Which theory suggests that consumers have the power in media?

• Neo-Marxist theory

• Marxist theory

• Pluralist theory

• Hegemonic theory

What is a significant impact of new media on traditional media?

• Adaptation to digital platforms

• Decreased interactivity

• Increased print readership

• Loss of audience fragmentation