PRINCIPLES OF MARKETING exam

1. What is the primary function of packaging? 

   a) Reducing production costs 

   b) Attracting investors 

   c) Protecting and preserving the product 

   d) Increasing taxation 

• A

• B

• C

• D

2. What type of packaging material was first used in the 19th century? 

   a) Plastic 

   b) Cardboard and paperboard cartons 

   c) Aluminum 

   d) Glass 

• A

• B

• C

• D

3. Who first offered a degree course in "Packaging Engineering"? 

   a) Harvard University 

   b) Michigan State University 

   c) Stanford University 

   d) Cambridge University 

• A

• B

• C

• D

4. Which of the following is NOT a function of packaging? 

   a) Providing physical protection 

   b) Enhancing product identification 

   c) Increasing taxation on products  

   d) Enabling self-service sales 

• A

• B

• C

• D

5. Which marketing expert defined packaging as an activity concerned with protection, economy, convenience, and promotional considerations? 

   a) Philip Kotler 

   b) Michael Porter 

   c) Henry Mintzberg 

   d) Peter Drucker 

• A

• B

• C

• D

6. Which of the following statements about packaging is FALSE? 

   a) Packaging only serves as a protective covering for a product. 

   b) Packaging can enhance brand image. 

   c) Packaging contributes to product identification. 

   d) Packaging can be used for marketing and promotional strategies. 

• A

• B

• C

• D

7. What is the primary difference between "packing" and "packaging"? 

   a) Packing refers to wrapping products for transport, while packaging protects the product itself. 

   b) Packing is a marketing function, while packaging is not. 

   c) Packaging is done after transport, while packing is before transport. 

   d) Packing involves advertising, while packaging does not. 

• A

• B

• C

• D

8. Which of the following is NOT an objective of packaging? 

   a) Providing convenience 

   b) Reducing consumer choices 

   c) Enhancing product identification 

   d) Enabling self-service sales 

• A

• B

• C

• D

9. Why do manufacturers include product information on packaging? 

   a) To increase the cost of production 

   b) To comply with legal requirements and help customers 

   c) To make the packaging look more colorful 

   d) To hide defects in the product 

• A

• B

• C

• D

10. Which of the following is an example of portion control in packaging? 

   a) Selling rice in bulk sacks 

   b) Dividing medicine tablets into smaller packages 

   c) Using reusable grocery bags 

   d) Wrapping items in a single large box 

• A

• B

• C

• D