Marketing Ch. 10 Quiz

Cyrus is an excellent multi-tasker, and he always meets his deadlines at work. He works two jobs, and he never arrives late to either job. One can say that Cyrus has good ________ skills.

• time management

• personal ethics

• creativity

• goal setting

The interpersonal skills that are essential to a marketing career, as described in the textbook section titled Interpersonal Skills in Marketing, deal with the relationship between marketing employees and their __________.

• competition

• customers

• management

• families

Which is not a personal trait that would help someone be a better employee?

• having empathy

• self-centered

• ethical

• having initiative

What are good team leader qualities/skills?

• aggressiveness

• inequitable

• inflexible

• motivator

What is the most important part of good customer service?

• keeping happy customers

• proving your point

• not losing money

• improving the product

Nick is an engineer with a national car manufacturer. Nick's colleagues value his ability to come up with new ways of doing things and to find solutions to seemingly impossible problems. What personality trait does Nick demonstrate?

• personal ethics

• goal setting

• integrity

• creativity

Sophia called Josue into her office to discuss Josue's aggressiveness with his co-workers. Josue began shouting at Sophia saying that everyone is against him and now Sophia is on their side. Sophia, calmly suggested to Josue that they meet the next day to discuss this matter further allowing Josue time to think about the allegations that Sophia presented to him. Which personal trait did Sophia mostly display?

• goal setting

• self control

• aggressiveness

• ethics

Being accountable for one's actions, and always doing one's job or duty are examples of the personal trait called __________.

• responsibility

• self control

• empathy

• friendliness

In order to change yourself, what must you do first?

• exercise self-control

• have a negative attitude

• increase your responsibilities

• know yourself