exam 2

Which of the following best describes content marketing?

• A. Submitting a press release about a new product launch

• A form of traditional marketing whereby a brand only uses customer
  created content

• Taking your brand’s customers service efforts across targeted social
  media platforms

• A form of non-traditional marketing whereby a brand produces
  content and spreads that content to customers

According to the text, where does most content marketing
take place?

• Social media

• Newspaper

• Online forums

• TV commercials

True or False: Using social media for content marketing
can be relatively expensive.

• True

• False

What is a major downside to social media content marketing?

• There aren’t enough potential customers or various social media
  channels, so you end up needing to supplement your efforts with
  different marketing avenues

• It is a crowded place so creating content that stands out can be
  very difficult

• It is hard to come up with content ideas

• Finding the right platform where your audience participates is virtually
  impossible

What does the term “boosting” mean with regard to social
media content marketing?

• To copy your competitor’s content efforts and use across your own
  channels

• Duplicate content to increase virality

• Paying to increase the reach of post

• To set your social media marketing content strategy on auto-pilot for a
  specific period of time

True or False: One major benefit of marketing on social media
is the high level of control companies have over content
design.

• True

• False

What is the key to getting the right people to notice
your content marketing efforts?

• Content length

• Content origin

• Content design

• Content scheduling

True or False: An important rule of branded social media
content is to keep communication fairly formal.

• True

• False

Which of the following is not one of the seven rules
for branded social media content?

• Be relevant to the brand

• Do not overly sell or advertise

• Have variety across your content

• Always boost your important content pieces

True or False: Its effective to plan content that focuses
on dissemination

• True

• False