IGCSE Business Studies - 3.3.5 Marketing Mix and Technology

What is e-commerce?

• Buying and selling goods only in physical stores

• Any business transaction that takes place electronically over the internet

• A business that manufactures goods for retail stores

• The use of transport and logistics in business

Which of the following is NOT an example of e-commerce?

• Purchasing a product from an online store

• Booking a hotel room via a travel website

• Buying groceries at a supermarket checkout

• Streaming a movie from an online platform

What is an advantage of e-commerce for businesses?

• Higher rent costs

• Limited customer reach

• Lower operating costs compared to physical stores

• Reduced competition

What is a key characteristic of e-commerce?

• Only small businesses can participate

• Transactions occur face-to-face

• It operates only during business hours

• It allows global reach

What is a key opportunity of e-commerce for businesses?

• Higher production costs

• Ability to reach international customers easily

• Increased employee wages

• Decreased access to new markets

Which of the following is a threat of e-commerce for businesses?

• Increased demand for physical stores

• High risk of cybercrime and fraud

• Higher rent for store locations

• Decreased competition

How does e-commerce benefit consumers?

• Limited payment options

• Increased product variety and price comparison options

• Reduced access to international products

• Increased need to visit physical stores

A major threat of e-commerce for consumers is:

• Greater convenience

• Potential fraud and scams

• Increased customer service availability

• Faster delivery times

How does e-commerce reduce business costs?

• By increasing the number of physical stores

• By eliminating the need for websites

• By reducing the need for large retail spaces

• By requiring businesses to stock more inventory

Why might consumers prefer e-commerce over traditional shopping?

• It offers limited payment methods

• It reduces online fraud risks

• It allows 24/7 shopping from anywhere

• It makes physical stores more competitive