Chapter 5 - Short Workplace Messages and Digital Media

Which of the following is NOT a best practice for workplace instant messaging and texting?

• Separating business contacts from personal ones.

• Using good grammar and spelling.

• Sharing confidential company information with coworkers.

• Avoiding unnecessary chitchat.

What is one of the main concerns employers have about workplace messaging apps like Slack?

• Too expensive to implement.

• Can lead to security risks and compliance issues.

• Make communication too formal.
  

• Don’t integrate well with other workplace tools.

What is a major reason why advertisers invest in business podcasts?

• Podcasts have no competition from other media formats.

• Podcasts attract highly engaged and targeted audiences.

• Podcasts are more popular than video content.

• Podcasts guarantee immediate product sales.

How do businesses use podcasts internally?

• To train staff, share company updates, and personalize executive communication.

• To replace all in-person meetings.

• To advertise directly to competitors.

• To entertain employees with comedy shows.

What is a common risk businesses face when using social media?

• Increased higher employee engagement.

• Higher sales.

• Data breaches and reputational damage.

• Faster customer service.

What social media platform do 97% of Fortune 500 companies use for business networking?

• Snapchat.

• LinkedIn.

• Instagram.

• TikTok.

What is the difference between social media influencers and content creators?

• One has a more specific genre while the other has more of a lifestyle theme.

• One gains income from brand deals and one gains most income from their given platform.

• One focuses on podcasts or blogs while the other focuses more on shorter content.

• All of the above.

How do influencers and content creators monetize their money?

• By NOT growing their following.

• By NOT being consistent with content.

• By NOT applying for the creator fund.

• By having brand deals and their viewers engage in the most ways possible.