Consumer Behavior Quiz

What is consumer behavior?

• The study of how consumers make purchasing decisions

• The study of how businesses manage their finances

• The study of how companies promote their products

• The study of economic trends

Which of the following is NOT a factor affecting consumer behavior?

• Psychological factors

• Social factors

• Technological factors

• Weather conditions

What does "perception" in consumer behavior refer to?

• The process of selecting, organizing, and interpreting information

• The ability to recall advertisements

• The motivation to buy a product

• The way a product is priced

Maslow's Hierarchy of Needs includes all of the following EXCEPT:

• Physiological needs

• Safety needs

• Brand loyalty

• Self-actualization

What is the term for a group of people that influence an individual's buying decisions?

• Reference group

• Target market

• Supply chain

• Market segment

What type of consumer decision-making involves extensive research and comparison before purchasing?

• Routine response behavior

• Limited decision-making

• Extensive decision-making

• Impulse buying

What is an example of a psychological factor influencing consumer behavior?

• Culture

• Social class

• Motivation

• Family

When a customer buys a product on the spur of the moment without planning, it is called?

• Planned purchasing

• Rational buying

• Impulse buying

• Comparative buying

What is brand loyalty?

• The tendency of consumers to switch brands frequently

• A one-time purchase of a branded product

• The consistent preference for one brand over others

• Choosing the cheapest product every time

The process by which consumers filter and focus on certain marketing messages while ignoring others is known as?

• Selective exposure

• Selective retention

• Selective distortion

• Selective perception