Marketing Channels Quiz

A……….composed of the company, suppliers, distributors and ultimately customers who partner with each other to improve the performance of the entire system in delivering customer value

• Supply chain

• Disintermediation system

• Value delivery network

• Manufacturing chain

Marketing channels decisions consist of:

• Retailer marketing system

• Can lead to competetive advantage

• Strives to make products available where and when consumers want them

• Inbound logistics

Key functions performed by channel members that help to complete transactions

• Negotiation

• Storage

• Financing

A layer of intermediaries that performs work in bringing the product and its ownership closer to the final buyer. This is the definition of?

• Marketing channels

• Channel level

• Flow of ownership

• Value delivery network

........... Conflict occurs between different levels of the same channel

• Horizontal

• Vertical

• Diagonal

• Perpendicular

Most products nowadays sell their goods to ..........

• Channel members

• Suppliers

• Intermediaries

• Consumers

Store goods for moderate to long periods

• Inventory management

• Warehousing

• Outbound logistics

• Inbound logistics

___ is the management of the flow of information, including customer orders, biling, inventory levels and customers data

• Marketing management

• Logistics information management

• Inventory management

• Channel management

Low cost for shipping bulky, low value, nonperishable goods, slowest form. Which of the transportation modes definition is right

• Water

• Truck

• Rail

• Air

Which of these stores example is the example of discount stores?

• Lotus

• Sephora

• Walmart

• 7 eleven