
Business Term 2 Final
Quiz
•
Financial Education
•
12th Grade
•
Practice Problem
•
Medium
Hot Potato
Used 1+ times
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51 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Products are either marketed to the B2B market or the B2C market, but never to both.
true
false
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ________ is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
market
focus group
command group
cohort
segment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ________ refers to a specific group of consumers on whose needs and wants a company focuses its marketing efforts.
market
focus group
target market
mass market
buying group
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A luxury wristwatch company markets its products exclusively to high-income individuals and celebrities. Thus, high-income individuals and celebrities are most likely this company’s
total market
control group
reference group
target market
secondary market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Heart & Home sells rugs, art, lamps, and other decorative pieces to homeowners so they can express their personal styles in their homes. This is an example of
total marketing
market segmentation
business-to-business marketing
business-to-consumer marketing
multisegment marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company that manufactures wooden planks for construction has categorized its customers on the basis of their product requirements into three groups: construction companies, wholesalers, and government institutions. Which marketing strategy is best illustrated in this scenario?
mass production
market segmentation
market positioning
product differentiation
product diversification
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product is most suitable for selling through a total-market approach?
luxury cars
anti-aging creams
salt
jewelry items
consumer electronics
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