International Marketing Quiz

What is the primary goal of international marketing?

• To increase local competition

• To diversify risk

• To expand market reach

• To reduce operational costs

Which of the following is an example of a tariff?

• Income tax on foreign earnings

• Licensing fee for technology transfer

• Import duty on goods

• Export quota

What does the term 'globalization' refer to in a marketing context?

• Focusing solely on local markets

• Standardizing products for the global market

• Customizing products for different local markets

• Decreasing international trade

Which element is NOT typically considered part of a country's 'business environment'?

• Cultural practices

• Political stability

• Economic factors

• Personal relationships

What is a 'grey market'?

• Markets that are unofficial but legal

• Markets that are illegal and unofficial

• Declining markets

• Newly emerging markets

Direct exporting is:

• Selling directly to a customer in another country

• Selling through an intermediary in the home country

• Outsourcing sales efforts to external agencies

• Importing goods from another country

Which market entry strategy involves the least risk?

• Direct investment

• Franchising

• Exporting

• Joint ventures

The '4 Ps' of marketing include Product, Price, Place, and:

• Promotion

• People

• Performance

• Process

What is 'glocalization'?

• Ignoring local differences in global markets

• Tailoring global products to local markets

• Removing products from local markets

• Focusing only on local markets

What role do cultural differences play in international marketing?

• They are largely insignificant

• They should be adapted to

• They should be ignored

• They should be changed