IBTB Final Exam

IBTB Final Exam

11th Grade

•

46 Qs

quiz-placeholder

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IBTB Final Exam

IBTB Final Exam

Assessment

Quiz

•

Other

•

11th Grade

•

Practice Problem

•

Easy

Created by

Ashley Ellis

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46 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a fundamental marketing concept used by small businesses?

Ignoring customer needs

Identifying target markets

Avoiding competition

Reducing product quality

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Understanding target market and demographics involves:

Ignoring customer preferences

Analyzing customer characteristics

Avoiding market research

Using random marketing strategies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer database is used to:

Store irrelevant information

Maintain accurate customer lists

Ignore customer data

Avoid data management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pulling specific data from a customer database helps to:

Target marketing campaigns

Ignore customer preferences

Avoid targeted marketing

Use random data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Traditional promotional tools include:

Social media ads

Personal networking

Ignoring promotional strategies

Using outdated methods

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Innovation in marketing provides:

Competitive disadvantage

Competitive advantage

No impact on competition

Reduced market share

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Appropriate business communication skills include: A) Using informal language B) Facilitating information exchange C) Ignoring communication protocols D) Avoiding digital communication

Using informal language

Facilitating information exchange

Ignoring communication protocols

Avoiding digital communication

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