IBTB Final Exam

Which of the following is a fundamental marketing concept used by small businesses?

• Ignoring customer needs

• Identifying target markets

• Avoiding competition

• Reducing product quality

Understanding target market and demographics involves:

• Ignoring customer preferences

• Analyzing customer characteristics

• Avoiding market research

• Using random marketing strategies

A customer database is used to:

• Store irrelevant information

• Maintain accurate customer lists

• Ignore customer data

• Avoid data management

Pulling specific data from a customer database helps to:

• Target marketing campaigns

• Ignore customer preferences

• Avoid targeted marketing

• Use random data

Traditional promotional tools include:

• Social media ads

• Personal networking

• Ignoring promotional strategies

• Using outdated methods

Innovation in marketing provides:

• Competitive disadvantage

• Competitive advantage

• No impact on competition

• Reduced market share

Appropriate business communication skills include: A) Using informal language B) Facilitating information exchange C) Ignoring communication protocols D) Avoiding digital communication

• Using informal language

• Facilitating information exchange

• Ignoring communication protocols

• Avoiding digital communication

Social media etiquette involves:

• Posting inappropriate content

• Maintaining a professional digital presence

• Ignoring online behavior

• Using offensive language

Proper tone in written communications means:

• Using biased language

• Utilizing respectful and clear language

• Ignoring grammar rules

• Using informal tone

Critical thinking in problem-solving requires:

• Making assumptions

• Analyzing and solving real-world problems

• Ignoring collaborative efforts

• Avoiding decision-making