Common Advertising Strategies

What is the purpose of using 'Ideal Kids' in commercials?

• To show realistic children

• To present role models for the target audience

• To depict everyday life

• To focus on adult viewers.

Match the following advertising strategies with their descriptions:

• Showing toys in life-like fashion

• Heart Strings

• Using realistic backgrounds

• Life-like Settings

• Creating emotional ambiance

• Amazing Toys

Commercials often create an emotional ambiance that draws you into the advertisement and makes you feel good. This strategy is known as ________. (Capitalize the first Letter in Each Word and have a space between the two words.)

In commercials, music and sound effects add to the excitement. This strategy is called ________.

• Heart Strings

• Sounds Good

• Amazing Toys

• Star Power

Which strategy involves using sports heroes, movie stars, and teenage heartthrobs to influence children?

• Ideal Kids

• Star Power

• Family Fun

• Cute Celebrities

The strategy that uses Teenage Mutant Ninja Turtles to sell pizza is known as ________.

(Capitalize the first Letter in Each Word and have a space between the two words.)

Selective editing in commercials is used to show only brilliant catches and perfect throws. True or False?

• True

• False

What is the main idea behind the 'Family Fun' strategy?

• To show individual enjoyment

• To promote family togetherness

• To focus on children's independence

• To highlight parental control.

Which strategy is described as making toys seem more life-like or less life-like, as in a music video?

• Life-like Settings

• Sounds Good

• Amazing Toys

• Heart Strings

The strategy that involves showing toys doing incredible things, like airplanes doing loop-the-loops, is called ________.

(Capitalize the first Letter in Each Word and have a space between the two words.)