Structure of DM and Marketing MIx

(a)   Consists of the multiple areas of focus as well as strategies, tools and framework to plan and market the business offerings to create brand awareness, build customer loyalty, drive sales and encourage customers to make a purchase

(a)   A statement which describes the long-term aspirations and the desired future position of the organization. It also defines the organization's ultimate impact.

It describes the organization's plan on how to achieve its goals and address the strength, weakness, opportunities and threats.

• Goals

• Objectives

• Mission

• Vision

To have an effective digital marketing strategy, a structured steps are needed which includes

• Make use of Key Performance Indicator

• Impose digital strategies on chosen channels

• Analyze and adjust

• All options

It defines how fast a certain transaction that was executed and conducted by customers.

(a)  

It refers to the real environment and evidences in which businesses provides services and product.

• People

• Physical Evidence

• Place

• Process

• Price

(a)   Is used to measure the strategies implemented by businesses.

A structured digital marketing strategy attract, convince but does not convert customers yet this strategies make customers fall in love with the business offerings.  

• True

• False

(a)   This is the amount that customers are going and willing to pay to avail a product.

(a)   It represents the manpower that will cater to the needs and concerns of customers.