SEM II - Objective 2.03 Review

Conducting a SWOT analysis is the first step in which process?

• Risk management

• Strategic planning

• Business organization

• Fundraising

A good reputation among current clients is a(n)

• strength

• weakness

• opportunity

• threat

New competition moving into your area is a(n)

• strength

• weakness

• opportunity

• threat

A new customer moving into your area is a(n)

• strength

• weakness

• opportunity

• threat

A lack of equipment or technology is primarily a(n)

• strength

• weakness

• opportunity

• threat

Which of the following is a benefit of conducting SWOT analysis:

• Weaknesses will diminish for your business.

• It completes the task of strategic planning.

• It provides a filter for a great deal of information.

• Your business will make more money.

The most crucial part of the SWOT analysis method involves

• the number of strengths you identify.

• where you get your information.

• what time of year you conduct the analysis.

• your goal for the analysis.

SWOT analysis is especially helpful when

• your business is young.

• your business is old.

• you have a limited amount of time.

• you have an unlimited amount of time.

What is the first step in the SWOT analysis process?

• Filling in the SWOT matrix

• Determining goals and objectives

• Conducting interviews

• Investigating weaknesses

What type of SWOT interviews work best?

• One-on-one

• Small group

• Large group

• Telephone