Influencer Marketing Quiz

What is the main focus of influencer marketing 1.0?

• Incorporating creator content into every buy

• Using creator content across all marketing touchpoints

• Working with people with social media followings to post about the brand

• Investing in post-production

In influencer marketing 2.0, what became less predictable?

• The engagement rate of posts

• The reach of the creator's following

• The quality of the content

• The cost of paid media

What is a characteristic of influencer marketing 3.0?

• Content is used across all marketing touchpoints

• Brands avoid using creator content

• Brands use creator content in paid social only

• Content is only used on social media

What is the first step in the influencer playbook mentioned?

• Invest in post-production

• Design with the end in mind

• Incorporate creator content into every buy

• Brief for all content uses

What should brands do if future applications of content are important?

• Only focus on current applications

• Have deliverables that creators never post but produce for brand use

• Avoid creating additional content

• Ignore the future applications

What is emphasized in the post-production process?

• Ignoring existing content

• Using only raw footage

• Resizing, cutting down, adding overlays, stitching

• Creating content from scratch

What should brands test creator content against?

• No other content

• Unrelated content

• Brand produced content

• Only other creator content

What is a key component of a great influencer campaign?

• A weak creative approach

• Irregular posting cadence

• A strong creative approach

• The wrong talent to land the message

What is the role of paid dollars in influencer marketing 2.0?

• To eliminate the need for creator content

• To ensure content reaches the widest social audience possible

• To reduce the cost of campaigns

• To decrease the reach of content

What is the benefit of content that feels social, raw, and relatable?

• It performs worse

• It performs better

• It is ignored by audiences

• It is more expensive to produce