
MKT208c-Review Mooc 4
Authored by Diệu Thị
Social Studies
Professional Development
Used 8+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three main choices marketers have in spending their time and money?
a.Public, private, and open media
b.Owned, leased, and coopted media
c.Paid, free, and split-cost media
d.Paid, owned, and earned media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why has paid media become so expensive given all of the options available today? Shouldn’t paid media prices have declined?
The supply of mass media has increased.
The supply of mass media has declined .
When you have to buy advertising a la carte as opposed to in bulk, prices will be lower.
Audiences to any single media occurrence are larger than they used to be.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In IMC’s rethinking of traditional marketing approaches, which of the following would be the logical first step in the P/O/E media strategy?
Find out where your marketing and content materials should be distributed.
Find out who you are trying to reach.
Find out when in a customer’s journey it is most appropriate to engage.
Find out what messages and incentives to provide.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of advertising is intended to motivate an immediate action?
a.Direct response advertising
Stunting/Visibility advertising
a.Analog advertising
Persuasion/Big Brand advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of advertising is intended to change awareness or perceptions in order to influence future behavior?
Analog advertising
Direct response advertising
Persuasion/Big Brand advertising
Stunting/Visibility advertising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of advertising is intended to gain notice from key people?
Analog advertising
Direct response advertising
Stunting/Visibility advertising
Persuasion/Big Brand advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When using Facebook-style advertising, we’ve referred to “the Funnel.” At which stage in the funnel is it easiest to achieve your goal?
The top of the funnel
The bottom of the funnel
After the funnel process is complete
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