Chapter 9 Promotions Review

Chapter 9 Promotions Review

9th Grade

12 Qs

quiz-placeholder

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Chapter 9 Promotions Review

Chapter 9 Promotions Review

Assessment

Quiz

Business

9th Grade

Practice Problem

Medium

Created by

Nicole Himmel

Used 5+ times

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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a goal of promotion?

Win new customers

Persuading existing customers to remain loyal

Limit target audience

Increasing consumer usage

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________ is a paid form of communication delivered to consumers by a product marketer or seller.

Advertising

Sales Promotion

Publicity

Personal Selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is an additional incentive offered for a limited time to encourage consumers to buy a product.

Advertising

Sales Promotion

Publicity

Personal Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4 components of the AIDA advertising model?

Attraction

Interest

Desire

Alert

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is the term for words to be spoken or printed in ad.

Captions

Copy

Logo

Subtext

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4 types of interactive design?

Consumer Content

Coupon

Game

Social Media

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________________ is the process of creating 3D displays to promote products.

Billboard Design

Print Advertisement

Visual Merchandising

Video Editing

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