Branding and Marketing Concepts

IDENTIFICATION: It  is manufactured at a cost and subsequently made available to the consumer at a price.

IDENTIFICATION: It is a continuing plan for the expansion of a successful brand in order to achieve the organization’s goals.

IDENTIFICATION: It refers to a physical item that a business enterprise offers.

IDENTIFICATION: It is a name given by an entrepreneur to a particular product or service.

IDENTIFICATION: It is the marketer’s term for packaging.

MODIFIED TRUE or FALSE: A need is simply something that people desire to have, that they may or may not be able to obtain.

MODIFIED TRUE or FALSE: Promotion refers to the distribution method of a business enterprise.

MODIFIED TRUE or FALSE: Positioning maintains the freshness and quality of the product.

MODIFIED TRUE or FALSE: Typography refers to the slogan or phrase that accompanies the brand.

MODIFIED TRUE or FALSE: One of brand name's significance is that it generates referrals.