Câu hỏi ôn tập Marketing cơ bản

.............................. is the most basic determinant of a person’s want and behavior.

• Culture

• Brand personality

• Cognitive dissonance

• Motive

Each culture contains smaller ............................ Or groups of people with share value systems based on common life experiences and situations.

• Cultural universals

• Reference groups

• Subcultures

• Monocultures

• Social networks

Many companies use ethically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethic consumers can influence their broader markets. This type of marketing is known as ..................marketing

• Cross cultural

• Buzz

• Social network

• Word of mouth

.........................are society’s relatively permanent and ordered divisions whose members share similar values, interest and behaviours.

• Social classes

• Societal norm

• Reference groups

• Universal cultures

• Social network

Which of the following statements is true of cultural factors that influence consumer behavior

• Cultural influences on buying behavior are identical across countries

• Social classes show distinct product and brand preferences in area such as clothing and travel

• Subcultures are groups within which individual has a unique and distinct value system

• Subculture include nationalities and racial groups, but exclude religions

Which of he following statements is true of social classes?

• Social classes are society’s temporary division

• Members of a social class have unique and distinct values behaviours

• People within a social class tend to exhibit similar buying behavior

• Income is the single factor that determines social class

Family is one of the ..........................factors that influence consumer behaviour

• Regional

• Social

• Personal

• Psychological

.....................................are groups to which an individual wishes to belong as when a young basketball player hopes to play someday for the Los Angeles Lakers

• Membership groups

• Aspirational group

• Leading adopters

• Subcultures

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band’s fans will see them wearing the company’s shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ................ To the band’s fan

• Membership group

• Reference group

• Status symbol

• subculture

..............................are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on the others

• Opinion leaders

• Innovation

• Surrogate consumers

• Stealth marketers