Vocabulario y Conceptos de Marketing

What does "market segmentation" refer to?

• Selling products at lower prices

• Dividing customers into specific groups

• Creating a new logo for the company

• Expanding a company's product range

• Offering discounts during a campaign

Which of the following is an example of a target market?

• A store that sells to everyone

• People who buy products randomly

• Teenagers who play video games

• Anyone who uses the internet

• Shoppers looking for discounts

What is the purpose of branding?

• Reduce production costs

• Make advertisements look better

• Expand a sotre's inventory

• Sell products at a higher price

• Create a company's identity

What does "promotion" mean in marketing?

• Reduce prices

• Make a company more popular

• Encourage people to buy a product

• Add new payment methods

• Change the name of a company

What is an advertising campaign?

• A type of competition

• A pricing strategy

• A set of planned advertisements

• A sales report

• An online survey

Which of these is an example of a product's unique selling point (USP)?

• The store is open 24 hours

• It is available in different colors

• It lasts longer than competing products

• It was launched 10 years ago

• It is sold worldwide

What is a sales funnel?

• The budget plan of a company

• The process from interest to purchase

• A tool to attract investors

• The number of sales in a store

• A type of advertisement on social media

Which of these is an example of direct marketing?

• Publishing ads in newspapers

• Showing a television commercial

• Sending personalized emails

• Placing products at eye level

• Selling through a third party

What is the objective of market research?

• Study customer needs

• Increase store locations

• Reduce costs

• Hire more employees

• Improve store design

What is a company's "market share"?

• The total revenue of a company

• The percentage of sales in a market

• The number of employees in a company

• The amount spent on advertising

• The number of stores owned by a company