Meeting 7 - Reputation measurement

What is the primary focus of corporate communication?

• To create product advertisements

• To build corporate reputation

• To increase product sales

• To manage employee relations

What does corporate image refer to?

• The internal culture of the company

• The company's financial performance

• The public's perception of the company

• The products offered by the company

What does the formula for reputation include?

• Products, Services, Customers

• Sales, Marketing, Advertising

• Performance, Behavior, Communication

• Employees, Management, Strategy

What is the 'Authenticity Factor' in the reputation formula?

• The number of products sold

• The company's profit margin

• The company's market share

• The integrity and sincerity of the brand

Which of the following is a method of corporate communication?

• Social media marketing

• Corporate advertising

• Direct sales

• Product placement

What is the role of publicities in corporate communication?

• To increase product sales

• To build trust through earned media

• To create advertisements

• To manage employee relations

What does 'corporate personality' refer to?

• The number of employees

• The products offered

• The character of the organization

• The company's financial status

What is the significance of aligning identity, image, and reputation?

• To enhance corporate communication

• To reduce marketing costs

• To confuse consumers

• To increase product variety

Which of the following is an off-air activity?

• Television commercials

• Social media posts

• Corporate social responsibility

• Print advertisements

What is the main goal of corporate communication?

• To manage employee performance

• To enhance corporate reputation

• To develop new products

• To increase product sales