MIL Module 6

What is the primary focus of Media and Information Literacy?

• Understanding media codes and conventions

• Creating advertisements

• Analyzing historical texts

• Producing films

What does media language allow the audience to do?

• Convey meaning through signs and symbols

• Only interpret media literally

• Ignore the content of media

• Create their own media texts

What is the denotative meaning of a media text?

• The cultural significance

• The emotional response

• The literal meaning

• The audience's interpretation

Which of the following is an example of symbolic codes?

• Sound effects

• Editing techniques

• Color symbolism

• Camera angles

What do technical codes refer to?

• Audience interpretations

• Specific media forms

• Narrative structures

• Cultural contexts

What are form conventions in media?

• The audience's background knowledge

• Ways media codes are arranged

• The emotional impact of a story

• The historical context of a film

What do story conventions involve?

• Technical aspects of filming

• Audience demographics

• Character constructions and narrative structures

• Media production techniques

Who are media producers?

• Those who analyze audience reactions

• Consumers of media products

• Individuals who create media texts

• Critics of media content

What does audience analysis involve?

• Producing advertisements

• Evaluating media codes

• Creating media texts

• Studying the demographics and psychology of the audience

What is audience engagement?

• The production process of media

• The historical context of a media piece

• The technical aspects of media creation

• The reaction of the audience to a media text