3.10.4 Why do strategies fail?

What is planned vs emergent strategy?

• Planned strategy is deliberate and pre-determined, while emergent strategy evolves over time based on unforeseen opportunities and challenges.

• Planned strategy is spontaneous and adaptable, while emergent strategy is rigid and fixed.

• Planned strategy is only applicable to small businesses, while emergent strategy is used by large corporations.

• Planned strategy and emergent strategy are the same and can be used interchangeably.

What are the reasons for strategic drift?

• Lack of innovation and adaptation to market changes

• Excessive focus on short-term goals

• Strong alignment with market trends

• Effective leadership and clear vision

The value of contingency planning and crisis management is:

• To prevent crises from occurring

• To ensure a quick and effective response to crises

• To eliminate all risks

• To guarantee success in all situations

What is 'Emergent Strategy'?

• A traditional business plan

• A method for adapting to changes

• A financial forecasting tool

• A marketing strategy

What are the reasons for strategic drift?

• Lack of innovation, resistance to change, and poor leadership

• Strong market position and effective leadership

• Rapid technological advancement and market adaptation

• Consistent alignment with market trends and customer needs

What is the value of contingency planning and crisis management?

• It helps in identifying potential risks and preparing responses.

• It increases the overall cost of operations.

• It is only useful for large organizations.

• It is not necessary for airlines.

Lily is a manager at an airline company. She emphasizes the importance of contingency planning because:

• it helps in managing unexpected events effectively.

• it increases the number of flights.

• it reduces the need for staff training.

• it guarantees on-time departures.

What are some of the risks that airlines are particularly exposed to?

• Fuel price volatility

• Weather disruptions

• Regulatory changes

• All of the above

How does the scale and complexity of an airline affect its contingency planning?

• The scale and complexity of an airline require more detailed contingency planning.

• The scale and complexity of an airline have no effect on contingency planning.

• The scale and complexity of an airline simplify contingency planning.

• The scale and complexity of an airline make contingency planning unnecessary.

What is a key characteristic of an emergent strategy?

• It evolves based on real-time feedback and changes

• It is planned in advance and strictly followed

• It is only applicable to startups

• It guarantees market success