Unit 10 Review Market Segmentation Quiz

What drives companies to research the precise needs of their discerning customers and to pursue market segmentation?

• Increased competition

• Technological advancements

• Customer loyalty

• Cost reduction

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called:

• Market Segment

• Target Market

• Consumer Base

• Sales Audience

Jimmy's skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _______ marketing in a certain _______ segment.

• targeted, demographic

• mass, geographic

• direct, psychographic

• indirect, behavioral

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• Segmentation

• Diversification

• Integration

• Globalization

The Lamar High School STEM class wants to attract more female high school students to the class. Segmenting groups by gender and age, in this case females between the age of 15-18, is an example of:

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Psychographic segmentation

A person or group who is willing and able to spend money to meet unsatisfied wants or needs is called:

• Consumer

• Producer

• Investor

• Supplier

Sheila's Shovel Shop wants to target customers who live in areas where it snows a lot. Segmenting groups based on where someone lives is called:

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

A company making a broad appeal to customers with little regard to specific market groups is pursuing a ________ strategy.

• Niche

• Mass marketing

• Segmented

• Targeted

When PepsiCo makes many variations of refreshments, they are trying to appeal to different:

• Age groups

• Weather conditions

• Geographic locations

• Cultural traditions

If a company's marketing team sorted customers based on lifestyles, interests, and values, they would be using:

• Demographic segmentation

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation